I would think when a trusted site links to your site, the trust Google places in your site because of that link raises your trust levels, and while not helping you rank immediately for your main terms, can help you when you publish new content in the future.

Of course, if the off topic trusted site links to you with good keywords, you don’t get much better.

Because of that, I’ve been linked to by authority sites that wouldn’t have any reason to link to an SEO company.

Recently I was editorially linked to, from a on a ‘‘ off topic subject to an article I wrote two years ago.

Once our site got a home page link on what I can only determine was the Brazilian version of Tech Crunch and sent me nearly 5,000 visitors on a link that was buried four pages in on the article (to an article that was a year old).

The link was to an off-topic post on my site that ranks pretty good because of my domain authority – for want of a better word – and that new link will only increase that domain authority.

When you go off topic into less competitive niches, you can sometimes have a better chance of ranking on the first page of Google – and so – pick up natural links even further down the line.

But indeed, going off topic , especially with a helpful article on your blog certainly gets you links, sometimes tons of traffic, some you wouldn’t normally receive in your boring niche.

You know you can monetise anything if you can be bothered and take advantage of any page that’s been linked to heavily, but the point is the natural links you earn from this type of activity might well be the only links you need to beat off a competitor.

I think about how I get links from real sites, and the more authoritative the site, the better, of course.

Ideally: Earned contextual links are the holy grail of building links, for me, but if the link is on a good domain, with a high PR and is not abusing anything, just about any link is a great link.

These links from trusted sites help ranking your content – especially your new content.

A natural link from a trusted site (or even a more trusted site than yours) can do nothing but help your site.

Sometimes – it’s surprising the quality of links you get with a bit of off-topic content.